Lead magnet creation
We create a lead magnet that turns anonymous visitors into contacts. We prepare the content, the opt-in page and the follow-up emails, so that you gather enquiries even from people who are not yet ready to buy.
I want a no-obligation analysisMost of the people who come to your website are not yet ready to place an order. They look around, leave and most likely never come back. Yet many of them would gladly stay in touch if you gave them a good reason. That is exactly what a lead magnet is for, meaning something valuable that you give in exchange for an email. A how-to, a guide, a checklist or a short video that solves part of the customer's problem.
But a lead magnet on its own is not enough. To work, it needs a whole small funnel around it. An opt-in page that convinces the visitor to leave a contact, a thank-you page that delivers the content, and above all a follow-up email sequence that gradually builds trust from the acquired contact and leads them to an enquiry. Without these follow-up steps the email just sits there unused.
At Bobus Marketing we build lead magnets and whole funnels for local businesses. We come up with a topic that genuinely interests your customers, write the content and the emails, build the pages in your design and connect them to your email system. The result is a machine that gathers contacts for you even at moments when they are not heading toward a purchase.
Why a lead magnet instead of selling straight away
Most visitors are not ready to buy right away. Pushing for an immediate order therefore means losing almost everyone who decides more slowly. A lead magnet gets around this problem. In exchange for a small value you gain a contact and with it a second, third and further chance to reach the customer at the moment when they are ready.
What is more, the gathered database of contacts is an asset that stays with you. Unlike advertising, which you pay for again and again, you can reach your contacts repeatedly and with no further cost per click. That is exactly why a well-built lead magnet is one of the best long-term investments in marketing.
A complete lead-gen funnel
Not just a PDF to download. We build the whole path from visitor to enquiry.
Idea and lead magnet content
We come up with a topic that interests your customers and at the same time naturally leads to your service. We write the content, whether it is a guide, a checklist, a how-to or a short video.
Opt-in page
We build a sign-up page that clearly states what the customer gets and convinces them to leave a contact. In your design, with a form that makes sense.
Thank-you page and delivery
We prepare a thank-you page that delivers the content and steers straight to the next step. We also set up delivery of the lead magnet so that everything runs smoothly and automatically.
Follow-up email sequence
We write a series of emails that builds trust from the contact and gradually leads them to an enquiry. It is precisely the sequence that turns a lead magnet into a real tool for winning jobs.
Connection to the email system
We connect the whole funnel to your email tool, for example Kit, through a form in your design, not through someone else's look. Contacts are tagged straight away and sorted into the sequence.
Visuals and advertising for the lead magnet
If needed we also prepare ad visuals and copy with which you launch the lead magnet on Meta or Google and start filling the database of contacts.
How we build the funnel
Step by step from idea to working contact gathering.
1. Strategy and topic
We choose a lead magnet topic that attracts your customers and follows on from what you sell.
2. Content and pages
We write the lead magnet content, the opt-in and the thank-you page and prepare them in your design.
3. Emails and connection
We write the follow-up sequence and connect the whole funnel to your email system, so that everything runs automatically.
4. Launch and measurement
We launch the funnel, test the whole flow through and watch how many contacts it gathers and how many of them turn into enquiries.
Lead magnets from our practice
Complete funnels that we have built and launched.
The 7 costly mistakes funnel
For a client in the energy sector we built a complete lead magnet, 7 costly mistakes, including an opt-in page, two thank-you pages, a PDF and a seven-part email sequence connected to Kit. The whole thing runs automatically.
Bobus Marketing's own lead magnet
We use the same approach on ourselves too. Our lead magnet about costly mistakes and the follow-up content serve as a live example of what we build for clients.
Visuals and copy for advertising
For the funnels we also prepare ad banners and copy for Meta, with which the lead magnet gets going and starts really filling the database of contacts.
Frequently asked questions about the lead magnet
What is a lead magnet and what is it for?
A lead magnet is something valuable that you give a visitor in exchange for an email. A how-to, a guide, a checklist or a video. Thanks to it you gain a contact even to people who are not yet ready to buy, and you can stay in touch with them and lead them to an enquiry later.
Is just a PDF to download enough?
No. The file on its own, without the rest of the funnel, barely works. For a lead magnet to bring jobs, it needs an opt-in page, a thank-you page and above all a follow-up email sequence that gradually builds trust from the contact. It is precisely these follow-up steps that make the difference.
Will you come up with the lead magnet topic for us?
Yes. We choose a topic that interests your customers and at the same time naturally leads to your service. We start from what people in your field really deal with and what they fear, so that the lead magnet is genuinely appealing.
Which email system will you connect it to?
We connect the funnel to your email tool, we commonly work for example with Kit. We build the form in your design, not through someone else's look, and contacts are tagged straight away and sorted into the right sequence.
Will you also write the follow-up emails?
Yes, and it is a key part. We write a series of emails that builds trust from the new contact and gradually leads them to an enquiry. Without this sequence, most of the gathered emails stay unused.
Will you help get the lead magnet going too?
Yes. If needed we prepare ad visuals and copy for Meta or Google, with which you get the lead magnet in front of people and start filling the database of contacts. Contact gathering then runs automatically.
A lead magnet is the start of a relationship
It works best when advertising or organic traffic brings people to it and when it follows on from a well-written website.
Take a look also at advertising on Facebook and Instagram, organic content and copywriting, website creation and management or our case studies.
Do you want to gather contacts automatically?
Start with a no-obligation analysis. We will design a lead magnet for you that fits exactly your service and your customers.