Meta Ads management
We run advertising on Facebook and Instagram so that it reaches your customers even before they start searching. We set up lead campaigns, targeting and measurement for results, so that advertising brings you contacts and enquiries.
I want a no-obligation analysisNot every customer is searching for your service right now. Plenty of people do not yet know about you, or it has not yet occurred to them that they might need your product. It is precisely these people that advertising on Facebook and Instagram captures. It does not wait for someone to search for something, but shows the offer to the right person while they are browsing their phone.
But that means different rules than with search. The customer is not in buying mode, so success is decided by the creative and the offer. The ad has to grab attention within a second and give the person a good reason to react, whether it is a promotion, a useful lead magnet or a service they had no idea would help them. Without a strong visual and a clear offer, Meta advertising just burns money.
At Bobus Marketing we manage Meta advertising for local businesses from strategy through creative to measurement. We build campaigns that gather contacts and enquiries, set up the Meta Pixel and connect the advertising to a lead magnet and to the website. You then see exactly what the advertising has brought you.
When Meta advertising makes sense
Meta advertising is strongest where demand is still being created. It suits services and products that people do not search for on their own, promotions and seasonal offers and above all the gathering of contacts through a lead magnet. When a person is to receive a small value in exchange for an email, Facebook and Instagram are the ideal place to reach them.
Above everything stand the creative and measurement. Even a perfectly targeted campaign fails when it is carried by a weak visual or a bland offer, which is why we pay great attention to visuals. And just as with Google, without measurement via the Meta Pixel decisions are made blindly. That is why we always set up the Pixel and connect it to actions that have value for you.
Meta advertising driven by results
From strategy and creative through targeting to measurement and connection to the funnel.
Lead campaigns and enquiry gathering
We build campaigns whose goal is not just reach, but a specific action, meaning a contact, a message or an enquiry. We build the advertising so that it brings a measurable result, not just likes.
Targeting and audiences
We set up targeting to the right people by interests, behaviour and location and use lookalike audiences as well as retargeting to people who have already shown interest in you. The right audience is half the success.
Creative and ad visuals
We prepare ad banners and copy for both Facebook and Instagram in the right formats for feed, stories and reels. A strong visual and a clear offer decide whether the ad grabs attention.
Meta Pixel and measurement
We set up the Meta Pixel and measurement of actions, usually via GTM, so that the advertising knows what success is and can learn. Without the Pixel, optimisation relies only on guesswork.
Connection to a lead magnet and website
We connect the advertising to a lead magnet, an opt-in page or the website so that the gathered contacts fall straight into the funnel. Advertising is thus not the end, but the beginning of the relationship with the customer.
Reporting you understand
You get an overview of how much the advertising cost, how many contacts and enquiries it brought and at what price. Without tables full of metrics with no context.
How we launch Meta advertising
From strategy to launch and ongoing improvement.
1. Strategy and offer
We clarify the goal, the audience and the offer with which we send the advertising out into the world. For contact gathering we usually build the advertising around a lead magnet.
2. Creative and measurement
We prepare the visuals and copy and set up the Meta Pixel and measurement, so that the advertising knows what success is.
3. Launch and testing
We launch the campaigns and test different visuals and audiences, so that we quickly learn what works for people.
4. Optimisation
Based on the data we let what works keep running and switch off what does not. We keep the advertising performing over the long term.
Meta campaigns from our practice
Real funnels and campaigns on Facebook and Instagram.
Lead funnel for the energy sector
For a client in the energy sector we built a lead funnel on Meta leading to a lead magnet and a sales page. The advertising gathers contacts that go on to work in an email sequence.
Meta Pixel setup and measurement
For clients we handle the correct setup of the Meta Pixel, usually via GTM, and the measurement of actions such as a submitted enquiry. We always keep ownership of the Pixel and the account on the client side.
Custom ad visuals
For the advertising we prepare a set of banners in formats for feed, stories and reels. We tune the visuals so that they grab attention immediately and lead to action.
Frequently asked questions about advertising on Meta
What is the difference between advertising on Meta and Google Ads?
Google Ads catches people at the moment when they are actively searching for your service. Advertising on Facebook and Instagram, on the other hand, reaches customers before they start searching, and creates demand itself. It suits promotions, lead magnets and services that people do not search for on their own. The best results often come from a combination of both.
Do I need a lead magnet for advertising on Meta?
Not always, but it helps a lot. People on Facebook and Instagram are not exactly shopping, so it is easier to win them over with a small value, for example a useful guide, than straight away with an order. A lead magnet therefore pulls far more contacts out of Meta advertising.
How much do I have to invest in advertising on Meta?
The budget depends on the goal and the competition. Meta advertising can work even with smaller budgets, but it is important to give the campaigns room to learn and test. We recommend a budget that has a real chance of bringing results, and we start on a proven basis.
Who will own the Meta Pixel and the account?
Always you. The Pixel and the ad account are your company data asset, we are the administrator. We set it up so that everything belongs under your business portfolio and you never lose your data, even if the cooperation ends.
Will I see what the advertising has brought me?
Yes. Thanks to the Meta Pixel and measurement you see how much the advertising cost, how many contacts and enquiries it brought and at what price. We explain the overview in plain terms, not through tables full of metrics.
Does advertising on Meta work for a local business too?
Yes. Targeting can narrow the advertising down to a specific location, so you reach people right in your town or the surrounding area. For local services, promotions and contact gathering, Facebook and Instagram are a strong channel.
Meta advertising is the start of the journey
It gives the most when it is backed by a lead magnet that it gathers contacts for, and when other channels complement it.
Take a look also at lead magnet creation, Google Ads management, local SEO or our case studies.
Do you want advertising on Meta that gathers enquiries?
Start with a no-obligation analysis. We will advise you whether advertising on Facebook and Instagram makes sense for your business and how to build it.