Local SEO
We will get your local business into the TOP 3 in the Google Local Pack within 90 days. Designed for businesses that operate in a specific area: tradespeople, sole traders, service premises and restaurants.
I want a no-obligation analysisWhen someone needs a plumber, a hairdresser or a moving company today, they do not reach for a map or a phone book. They type plumber and their city into Google, and within a second they are looking at three businesses in the map at the top, at their star ratings and opening hours. This section is called the Google Local Pack and it decides whose phone rings. Local SEO is the discipline that gets your business into those three spots and keeps it there.
Local SEO is intended mainly for businesses that operate in a specific area and serve customers from their surroundings. Typically these are tradespeople, sole traders, smaller companies, service premises and restaurants. For such a business, visibility in its own city or district is the most valuable thing, because that is exactly where real customers come from.
At Bobus Marketing we do local SEO full time. We are not a general agency that does a bit of everything. We specialise in making local businesses visible in the top positions on Google and, thanks to that, winning more phone calls and new jobs. On this page we will walk through what local SEO involves, what exactly we will do for you, what the difference before and after optimisation looks like, and what results we have achieved for real clients.
If you are not in the top three, you might as well not exist
The first few results grab the vast majority of attention. Everyone else shares what is left.
Visibility
Up to 78 % of people searching for your services choose from the first three results. If your business is not there, most customers will simply never see you and will call the competition.
No cost per click
For a place in the Local Pack and in organic search you do not pay per click or need high budgets like with Google Ads or Meta Ads. You get enquiries without a cost for every click.
A long-term strategy
Once you get into the TOP 3, you usually stay there for years. The position you have built keeps working for you even after the cooperation ends, unlike advertising, which stops the moment you stop paying.
What local SEO is and how Google ranks businesses on the map
Local SEO is optimisation for search with local intent. While classic SEO fights over the blue links below the ads, local SEO targets mainly the map with three businesses that Google shows right at the top. This Local Pack often appears before the user even scrolls to the regular results, and most phone calls and clicks for directions come from it.
When ranking local results, Google weighs three main things. Relevance, that is how well the profile and website match what the person is looking for. Distance between the searcher and the business. And authority, that is how strong and trustworthy the business is overall, which shows in reviews, citations, backlinks and content. We cannot influence distance, it is fixed. But we build relevance and authority actively, and that is where it is decided whether you are third or completely off the map.
The type of business matters too. If you have a physical location that customers visit, you are a so-called Local Business and Google shows your address. Businesses that travel to the customer and have no public address, for example plumbers or electricians, are a Service Area Business. Google hides their address and shows the service areas instead. Local SEO is built a little differently for each of these types, and we know how to handle both.
Complete local SEO, fully managed
The Local Pack is not driven by a single thing. It is the interplay of profile, website and trust signals that decides. We take care of all of them.
Google Business Profile optimisation
The heart of local SEO. We fine-tune the categories, services, description, photos, opening hours and the questions and answers section, and set up regular posts. The profile is the foundation the map ranking stands on, and where our work is aimed, with the goal of getting you into the top three spots in the Local Pack.
On-page SEO and website structure
We fine-tune title tags, headings, NAP details and schema so the website clearly tells Google what you do and where. We design a structure with service pages for individual services and area pages for the districts and cities you operate in, and link it all together meaningfully.
Local content that moves you up
We write content that has both topical and local authority, not empty text for robots. Quality organic content and copywriting for your website is one of the strongest long-term authority signals and directly supports your ranking.
Reviews and their management
We set up a simple process for getting new reviews regularly, and we reply to them in a way that also naturally reinforces your keywords and location. It is not only the number of stars that matters, but also how fresh and regular the reviews are.
Citations and NAP consistency
We make sure your business name, address and phone (NAP) are the same across catalogues and directories. Consistent citations strengthen a business's credibility in Google's eyes and are among the foundations that hold all of local SEO together.
Measurement and reporting
We track your position on the map, share of visibility, clicks and phone calls so we know what really brings in jobs. Then we do more of what works. You get clear results, not tables full of numbers with no context.
The difference before and after optimisation
This is what the journey from the edge of the map to its centre looks like on one of our cases.
Sample company
Location Prague - Holešovice
position37
share2.92 %
per month5
per month1-2
Sample company
Location Prague - Holešovice
position2.51
share67.88 %
per month80
per month15+
The figures shown are the result of a specific project and serve as an example of real development, not as a promise of the same values for every business. The starting point and speed differ by industry and competition.
Working together is actually really simple
We handle most of the work for you. You spend your time on your business, we take care of your visibility.
1. No-obligation analysis
You fill in a short form and we prepare an analysis of where your business stands on Google, together with the first concrete tips tailored to your case.
2. Starting the cooperation
We send you simple instructions so you can securely give us access to your profile and website. Everything happens remotely, you do not have to go anywhere.
3. Implementation
We optimise the profile, website, content, reviews and citations. We guide you through the whole process so that you gradually collect more enquiries month after month.
4. Measurement and growth
We track the important data, evaluate what brings in jobs and then do more of it. We hold your position and keep pushing it higher.
Businesses we have taken to the top
The best proof is a real project. Here are three of them.
Plumber Brno: from 5th to 1st place
We got a plumbing and heating company to 1st place for the keyword plumber Brno across 100 % of measured points in the Local Pack. We break down the whole story in the Plumber Brno case study.
Plumbers Prague at the top
We moved a Prague plumbing company with a 24/7 service among the most visible in its area. How we did it is described in the Instalatéri s.r.o. case study.
Covering all of Prague with area pages
For a moving company we built a network of area pages for the individual Prague districts, so it appears in search across the whole city, not just in its own neighbourhood. That is exactly how local SEO works for a business that travels to the customer.
A new website built for ranking
For a construction and tiling company in Prague we built a website from scratch, straight away with pillar pages, area pages and clean schema, so that it worked for the Local Pack ranking from day one.
Frequently asked questions about local SEO
What is local SEO and how does it differ from regular SEO?
Local SEO is optimisation for search with local intent, for example plumber Brno or hair salon Olomouc. While regular SEO targets the classic blue links, local SEO targets mainly the Google Local Pack, that is the map with three businesses at the top. It works with the Google Business Profile, reviews, consistent citations and local content on the website. For a business that serves a specific city or region, local SEO brings significantly more enquiries than general SEO.
Who is local SEO for?
Mainly for businesses that operate in a specific area and serve customers from their surroundings. Typically these are tradespeople, sole traders, service premises and restaurants. When someone looks for a tradesperson or a service in their city, they decide based on the first three businesses on the map, and that is exactly where local SEO puts you.
How long until I see the results of local SEO?
The first movements in ranking are usually visible within the first few weeks, while the full effect in the Google Local Pack usually kicks in within roughly 90 days. The speed depends on the starting state of the profile, the competition in the city and how quickly reviews come in. That is exactly why we communicate the goal of getting you into the TOP 3 within 90 days.
How much does local SEO cost?
The price depends on the scope. We offer monthly packages ranging from basic Google Business Profile management to a complete programme with the creation of service and area pages, building citations and ongoing reporting. We will tell you the exact price after a no-obligation analysis, where we first find out where the business stands and what will help it most.
Does local SEO work for a business without a public address (plumber, electrician)?
Yes. Such a business is called a Service Area Business (SAB), that is a business that travels to the customer and has no open premises. Google hides its address and shows the service areas. Ranking is more demanding for a SAB and rests mainly on real signals from the given area, on area pages for individual districts and on reviews. This type of business makes up a large part of our clients.
Do I have to pay for advertising because of local SEO?
No. A place in the Google Local Pack and in organic search costs nothing, you do not pay per click as with Google Ads or Meta Ads. Once you get into the TOP 3, you usually stay there long-term with no further cost per click. Paid advertising and local SEO complement each other well, but local SEO builds long-term visibility that it leaves behind even after the cooperation ends.
How many reviews do I need and how do I get them?
It is not only the total count that matters, but also how regular and fresh the reviews are. The ideal is a steady flow of a few new ratings each month and replying to them. We will set up a simple process for asking a satisfied customer for a review, and we write review replies so that they naturally reinforce your keywords and location at the same time.
Which areas do you do local SEO for?
We handle local SEO for businesses across the whole Czech Republic and Slovakia. Our clients operate for example in Prague, Brno, České Budějovice and other cities. You give us access to the profile and website following simple instructions.
What are the terms of cooperation?
Our services are not tied to any long-term contract. You can end the cooperation at any time with a one-month notice period. We write down all the terms clearly in advance so you know exactly what you are getting into.
Local SEO does not work on its own
It delivers the strongest results when it joins the other pillars that a local business's online visibility stands on.
Take a look also at website creation and management, organic content and copywriting, Google Ads management and advertising on Meta, or all of our case studies.
Want to get into the TOP 3?
Start with a no-obligation analysis. You will find out where your business stands on Google and what will move it up the fastest. No commitments, no long contract.
I want an analysis