Blog · Insights into Local SEO and marketing

Ideas, guides, insights

I write here about how to get local businesses into the TOP 3 on Google, how to write content that actually sells, and why most marketing advice does not work.

Companies I recommend (and why exactly these)

Clients keep asking whether I know someone for this or that. Here are the people and companies I actually know, follow and vouch for.

AI will not replace you. It will only show where you are weak.

Every year I feed AI everything I have ever written and wait for it to sound like me. Every time it produces a polished text that grabs nobody. Where AI is unbeatable, and where it simply shows that you are missing from your own content.

Google Ads work. You just have to dig your way to them.

Once Google Ads are set up properly, they are some of the best spent money in marketing. Getting there feels like a government form. Three places where the budget usually leaks, and what to do about it.

Information is worthless

I was going through a quote with a client point by point and at every other one she nodded that she had read it somewhere. She was right. And she was still sitting in front of me. Because information costs nothing now and gives nobody an edge.

Marketing is like boxing

You build a campaign, you launch it, and on day one the market lands one right in your eye. But the result is not decided by that punch - it is decided by what you do next. Cool head, data, one fix.

Local vs. regular SEO - and why the difference matters more than you think

Maybe you think SEO is just one thing. It is not - and picking the wrong one can cost you years of wasted effort.

Brand marketing? A money black hole

Someone told you to build a brand? For a small business that often just means throwing money out the window. First you need sales.

Google Business Profile or website SEO: Which brings you more customers?

Google Business Profile plays on the map, website SEO plays on trust. They are not rivals - they are teammates. Which one should you start with?

Content is king, or why design does not matter

Nobody visits your website to admire the design. They come with a problem - and you have five seconds to show you can solve it.

Nobody cares about your product - everyone wants a solution to their problem!

People do not want a drill - they want a hole in the wall. Customers care about the result, not your product. Sell them the solution.

Google Ads - why are you targeting the wrong keywords?

Launching a Google Ads campaign is easy. Making it earn money is not - and it usually fails on the wrong keywords.

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