Ideas, guides, insights
I write here about how to get local businesses into the TOP 3 on Google, how to write content that actually sells, and why most marketing advice does not work.
Companies I recommend (and why exactly these)
Clients keep asking whether I know someone for this or that. Here are the people and companies I actually know, follow and vouch for.
Read more »
Local vs. regular SEO - and why the difference matters more than you think
Maybe you think SEO is just one thing. It is not - and picking the wrong one can cost you years of wasted effort.
Read more »
Brand marketing? A money black hole
Someone told you to build a brand? For a small business that often just means throwing money out the window. First you need sales.
Read more »
Google Business Profile or website SEO: Which brings you more customers?
Google Business Profile plays on the map, website SEO plays on trust. They are not rivals - they are teammates. Which one should you start with?
Read more »
Content is king, or why design does not matter
Nobody visits your website to admire the design. They come with a problem - and you have five seconds to show you can solve it.
Read more »
Nobody cares about your product - everyone wants a solution to their problem!
People do not want a drill - they want a hole in the wall. Customers care about the result, not your product. Sell them the solution.
Read more »
Google Ads - why are you targeting the wrong keywords?
Launching a Google Ads campaign is easy. Making it earn money is not - and it usually fails on the wrong keywords.
Read more »Want to be our next success story?
A 30-minute no-obligation consultation. We will show you where your business stands in the Google Local Pack and what can be done about it.
Book a slot