GEO - AI optimization
Customers increasingly ask artificial intelligence who to choose. GEO (Generative Engine Optimization) is the discipline that gets your business into the answers of AI. In short: we get you into AI answers.
I want a no-obligation analysisJust a few years ago the rule was simple. If you wanted a new customer from the internet, you had to get to the top of Google. Today the very way people search is changing. Instead of typing keywords, they increasingly ask artificial intelligence, in a full sentence. Who is the best plumber in Prague 5? And ChatGPT, Gemini or Perplexity answer with the names of specific businesses. On top of that, Google adds an AI Overview above the regular results, a summary written by artificial intelligence that often answers before a person even clicks through to a website.
For a local business this means one crucial thing. A new place is emerging where the customer is won or lost, and most businesses are not there yet. GEO, Generative Engine Optimization, is the discipline that gets your business into these answers. At Bobus Marketing we build on it naturally, because it stands on what we have been doing for years: solid local SEO.
Customers now ask artificial intelligence
Customer behaviour is shifting faster than most businesses have noticed. Some people no longer start their search on Google, but straight in ChatGPT or an AI app on their phone. They ask in plain language, get a ready-made recommendation and decide based on it. And it is not just young people or technical fields. Mothers ask about a children's dentist, seniors about a reliable electrician, companies about a supplier.
The second change happens right on Google. Above the classic links, an AI Overview appears more and more often, a summary put together by artificial intelligence. It mentions a few specific businesses or sources and often that is enough for the person. They do not scroll down, because they already have their answer. Whoever is mentioned in that summary gets the attention. Whoever is not there might as well not exist for that question.
Most local businesses are not reacting to this change at all. And that is exactly the opportunity. Whoever appears among the first in AI answers gathers trust and enquiries at a moment when the competition is still invisible.
What GEO is and how it differs from classic SEO
GEO is optimisation aimed at getting generative search engines and language models to treat you as a source and recommend you in their answers. The abbreviation stands for Generative Engine Optimization.
The difference from classic SEO is in the goal. Classic SEO aims for the highest possible position in a list of links, so that a person clicks on you. GEO aims for artificial intelligence to use you directly as the basis of its answer and mention your name. It is not about blue links, but about being cited and recommended.
The two disciplines strongly overlap. Artificial intelligence does not draw on nothing. It takes information from websites, from Maps, from Google Business Profiles, from reviews and from databases it trusts. A business that keeps these sources in order has a far greater chance of being mentioned by AI. That is why we do not treat GEO as something entirely separate. It is a layer on top of quality local SEO, additionally focused on the signals that language models pay attention to.
How artificial intelligence chooses who to recommend
For artificial intelligence to recommend someone, it essentially has to trust them. And it builds that trust from several signals that we can deliberately develop.
The first is clarity. AI must clearly understand who you are, what you do and where you operate. That is what structured data and schema are for, a technical description of the business and services in a format machines understand without guessing.
The second is consistency. If your business name, address and phone number differ from website to website, the model is not sure which details are correct and would rather mention someone else. Unified, clean information across your website, Google Business Profile and directories is therefore the foundation.
The third is reputation and mentions. Reviews, ratings and mentions in places the model considers trustworthy act as proof that real, satisfied customers stand behind the business. The fourth is content written so it can be taken over. Text that clearly and factually answers specific questions gets into an AI answer far more easily than marketing fluff with no information.
What we will do for you within GEO
AI visibility audit
We find out whether and how AI mentions you today, what it says about you and why it may stay silent.
Structured data and schema
A technical description of your business and services in a format machines understand without guessing.
Consistent entity and NAP
A unified name, address and phone number across your website, Google Business Profile and directories that AI draws from.
Content written for citation
Texts and FAQs written so that AI can take them over as a ready-made answer.
Reputation and mentions
Reviews and mentions in places that AI treats as proof of trustworthiness.
Google Business Profile for AI
Your profile as a source that Maps and AI Overview pull from directly.
Monitoring AI mentions
We keep checking how AI refers to you and adjust based on real developments.
Built on local SEO
We build GEO on a solid local SEO foundation, without it there is nothing to draw from.
GEO stands on solid local SEO
Here it is important not to lose your head over a trendy topic. Artificial intelligence will not recommend a business it has nothing to draw from. The signals it builds its recommendations on are largely the same ones that decide your position in the Google Local Pack.
That is why there is no shortcut to GEO. Well-configured local SEO, a clean profile, consistent details and real reviews are the first step to getting artificial intelligence to notice you at all. If you are still sorting out local SEO, we logically start there, because it is the foundation on which GEO only then makes sense. We describe it in detail on the page of our main service, local SEO.
How the cooperation works
1. Analysis
We find out how Google and artificial intelligence see you today.
2. Foundation
We put your data, profile and local SEO in order.
3. Optimisation for AI
We get into content, entities and reputation.
4. Monitoring and adjustments
We continuously fine-tune based on how AI actually develops.
Who GEO in Prague makes sense for
GEO brings the greatest benefit to local businesses that customers choose between among several competitors in their area. Tradespeople, sole traders, service providers and restaurants in Prague compete for the same customers and also for a mention in an artificial intelligence answer. Whoever is there first gains an advantage.
We work across all of Prague and knowledge of the local market is part of what we do. If you are interested in the complete picture of how we make your business visible in Prague search and in AI, take a look at our marketing agency for Prague, where the whole offer is in one place.
We also work in these areas
Frequently asked questions about GEO and AI search
What is GEO and how does it differ from SEO?
GEO, or Generative Engine Optimization, is optimisation aimed at getting generative search engines and language models to mention and recommend your business. Classic SEO targets a position in a list of links, GEO targets AI using you directly as a source of its answer. The two overlap, because AI draws on similar signals as Google.
Which AI systems does this concern?
Mainly ChatGPT, Google AI Overview, Gemini and Perplexity. These are the tools people use to look for recommendations and answers. The exact mix changes over time, so we watch where your customers actually search and work accordingly.
How do I know whether AI mentions me?
We find out in the initial audit. We ask artificial intelligence the questions your customer would ask and see whether and how your business appears in the answers. That gives a clear picture of where you stand and what needs improving.
How soon will I see results?
GEO is a gradual building of your standing as a source machines trust, not a switch. Some changes, such as fixing data and your profile, show quickly; building reputation and content is a longer run. We will tell you the specific timeframe after the audit, based on the state of your business.
Do you guarantee that I will get into AI answers?
No. Artificial intelligence develops and changes fast, and no agency can honestly promise a specific placement in its answers. We promise something else: that we will take all the steps that provably increase your chance of a mention. We offer a TOP 3 guarantee for local SEO, not for AI.
Does GEO work without local SEO?
Not well. Artificial intelligence draws on similar sources as Google, so without a clean foundation it has nothing to work with. If you do not have local SEO in place, we start there, because it is the necessary foundation GEO only then builds on.
Will GEO replace classic SEO and advertising?
It will not replace them, it complements them. Classic local SEO keeps you at the top of Google and Maps, advertising works immediately and GEO adds visibility where search is only now moving. It works best when they run together.
What kind of business does GEO make sense for?
Mainly local businesses that customers choose between among several competitors in their area. Tradespeople, sole traders, service providers and restaurants that want to be visible not only on Google but also in the recommendations of artificial intelligence.
Do you want artificial intelligence to recommend you too?
Get in touch for a no-obligation analysis. We will look at how Google and AI see you today and tell you straight what makes sense in your case.
I want a no-obligation analysis