Google Ads management
We run Google ads so that they show you to people exactly when they are searching for your service. We set up campaigns, keywords and tracking for results, so that you pay as little as possible for every enquiry.
I want a no-obligation analysisGoogle Ads has one great advantage. It catches customers exactly at the moment when they are actively searching for your service. Someone types into Google what they need, and you show up right at the top, above the organic results. That is why Google Ads often brings enquiries within the first hours, unlike SEO, which builds visibility gradually.
At the same time, it is a merciless kind of advertising. A poorly set-up campaign can burn the budget on clicks that never lead to a job, and the company then feels that advertising does not work. Yet the problem is almost never in Google, but in the setup, the choice of keywords and above all in measurement. Without it, decisions are made blindly.
At Bobus Marketing we manage Google Ads for local businesses so that every penny has a job to do. First we set up conversion tracking, meaning phone calls and submitted forms, and only once we know what really brings in jobs do we send the budget where it pays off. We treat advertising as a tool for enquiries, not for clicks.
Why measurement and structure matter
The foundation of a good campaign is knowing what works. Without conversion tracking you only see clicks and spend, but not the essential thing, namely how many of them turned into a job. That is why for every account we set up phone call and form tracking via GTM and GA4 with proper cookie consent. Only then does optimisation have something to lean on.
The other half is structure and cleaning. We split the account so that it makes sense, choose keywords with a real intent to buy and continually add negative keywords, so that the budget is not spent on queries that lead nowhere. It is precisely this boring but regular work that makes the difference between an expensive and a cheap enquiry.
Google Ads driven by results
From strategy and structure through measurement to daily optimisation of the account.
Search campaigns
We build campaigns that show you to people exactly when they are searching for your service. We choose keywords, write ad copy and set up the structure so that the account makes sense and can be developed further.
Keywords and negatives
We find keywords with a real intent to buy and continually add negative keywords, so that the budget is not spent on unsuitable queries. This is one of the biggest sources of savings in an account.
Conversion tracking
We set up tracking of phone calls, forms and other actions via GTM and GA4, including cookie consent. Without proper measurement, optimisation is just guessing.
Bidding strategy and optimisation
We choose a suitable bidding strategy based on the amount of data and continually tune the budget as well as costs per click. We move the money to where jobs actually arise.
Landing pages and quality
An ad is only as good as the page it leads to. We fine-tune the landing page and the relevance of the ads, which raises the quality score and lowers the cost per click and per conversion.
Reporting you understand
You get an overview of what matters, namely how much the advertising cost, how many enquiries it brought and at what price. No tables full of metrics without context.
How we launch Google Ads
Without chaos and without a burned budget. We proceed according to a clear plan.
1. Analysis and goals
We find out what has value for you, what the budget is and what the competition looks like. Based on that we design the strategy and the structure of the account.
2. Measurement and structure
We set up conversion tracking and build the campaigns. Without working measurement we do not switch the budget on to full.
3. Launch
We launch the campaigns in a controlled way, gather the first data and watch that the budget is not spent on nonsensical queries.
4. Optimisation
Based on the data we continually tune the account, lower the cost per conversion and expand what works. We keep the advertising in shape over the long term.
Google Ads accounts we have managed
Real campaigns across industries.
Campaigns for the heating sector
For a heating company we handled campaigns for turnkey boilers, including an account audit, the choice of the right bidding strategy and keyword cleaning. We connected the advertising to dedicated landing pages.
Advertising for the energy sector
For a client in the field of photovoltaics, heat pumps and boiler rooms we ran search campaigns and set them up so that they brought quality enquiries, not just cheap clicks.
Precise conversion tracking
For clients we handle the correct setup of measurement via GTM and GA4 with cookie consent. For in-depth account audits we have our own tool that pulls detailed data out of the account. This is the foundation of every successful campaign.
Frequently asked questions about Google Ads
How long before Google Ads starts working?
Google Ads often brings the first clicks and enquiries within the first hours of launch. It takes a while, though, before the account gathers enough data to really be fine-tuned. That is why we treat the first few weeks as a phase of data collection and gradual optimisation, not as a finished state.
How much do I have to invest in Google Ads?
The budget depends on the field, the competition and the goals. More important than its size, however, is that it is not spent on nonsensical queries. We recommend a budget that has a real chance of bringing in jobs, and we would rather start smaller and proven than large and scattered.
How do I know the advertising will pay off?
By conversion tracking. For every campaign we set up tracking of phone calls, forms and other actions that have value for you. Thanks to that you see exactly how much a single enquiry cost you and whether the advertising pays off.
Which is better, Google Ads or SEO?
Each solves something different. Google Ads brings customers right away, but it ends the moment you stop paying. Local SEO builds visibility gradually, but for the long term and without a cost per click. The ideal is to start with advertising and build SEO in parallel, which in time takes the load off the advertising.
What is the difference between Google Ads and advertising on Meta?
Google Ads catches people at the moment when they are actively searching for your service. Advertising on Facebook and Instagram, on the other hand, reaches customers before they start searching, and is suited to building demand and to lead magnets. We do both and often combine them.
Will you also take care of the landing page and measurement?
Yes. We do not take advertising in isolation. We prepare or fine-tune the landing page the advertising leads to, and set up conversion tracking. Without these two things, even a good campaign loses a large part of its potential.
Advertising works better as a whole
It brings the best results when the advertising has somewhere to lead and when other channels complement it.
Take a look also at advertising on Facebook and Instagram, local SEO, website creation and management or our case studies.
Do you want Google Ads that bring in jobs?
Start with a no-obligation analysis. We will look at your account or your field and tell you where money in the advertising is needlessly sunk.