Case study · Local SEO

Praha is big. We conquer it area by area.

Seven months of systematic work on the keyword instalatér Praha - from 19th to 4th place across all of Praha and dominance around the company's head office. And we are continuing.

4 → 2
Ranking in Praha 9
97,17 %
Market share (P9)
19 → 4
Ranking all of Praha
6+ mo.
Ongoing
How many people see the business in Google among the first three
~10 000198 000 people
Estimate based on average population density and the area's share in the TOP 3 (all of Praha).
Before / After

The difference before and after reaching the milestone

Area 1 - around the company's head office (Praha 9). We move outward from the centre of the client's head office: first dominance in the immediate surroundings, then we expand the radius.

February 2026

Start of the local strategy

Average position11,21
Local ranking4.
Share in TOP 39,49 %
Market share33,33 %
July 2026

Dominance in the area

Average position3,01
Local ranking2.
Share in TOP 375,18 %
Market share97,17 %
Two measurement levels

One systematic approach

We move outward from the centre of the client's head office. First dominance in the immediate surroundings, then we expand the radius.

Scan 1 · Around the head office (Praha 9)

February 2026 - start of the local strategy
February 2026 · Start of the local strategy
July 2026 - dominance in the area
July 2026 · Dominance in the area

Scan 2 · All of Praha (ongoing)

January 2026 - almost zero share
January 2026 · Almost zero share
July 2026 - progress across Praha
July 2026 · Progress across Praha
Around the head office - February 2026
Client status in February 2026 - Instalatéři s.r.o. - immediate surroundings of the head office - measured with LeadSnap.com
Around the head office - July 2026
Client status in July 2026 - Instalatéři s.r.o. - immediate surroundings of the head office - measured with LeadSnap.com
All of Praha - January 2026
Client status in January 2026 - Instalatéři s.r.o. - all of Praha - measured with LeadSnap.com
All of Praha - July 2026
Client status in July 2026 - Instalatéři s.r.o. - all of Praha - measured with LeadSnap.com

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Progress

Seven months, five phases

Praha cannot be won in a single sweep. It requires patience, a sequence of actions and ongoing analysis.

January 2026

Kick-off

Complete Local SEO for the phrase "instalatér Praha" - GBP maxed out, on-page website optimisation, work on citations. A scan of all of Praha reveals the raw state.

19th place · 0,73 %
February 2026

Adjusting the strategy

"Instalatér Praha" is one of the hardest local phrases in the Czech Republic. We narrow the radius - first dominance around the head office (Praha 9).

4th place in P9 · 33,33 %
July 2026

Dominance in Praha 9

Around the head office we are in 2nd place with a market share of 97,17 %. The client collects enquiries from all of Praha 9 and the surrounding area.

2nd place · 97,17 %
Ongoing

Conquering all of Praha

We keep expanding the radius. Across all of Praha we have moved from 19th to 4th place and we are continuing.

4th place · 23,53 %
Reviews

What our clients say

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