Case study · Local SEO

From 5th place to 1st place across 100 % of measured points in Brno

The journey of a local plumbing company for the keyword instalatér Brno - five months of systematic work, one expected dip, a clear result.

5 → 1
Local ranking
100 %
Market share
1,01
Average position
5 mo.
Time to TOP 1
How many people see the business in Google among the first three
~46 000390 000 people
Estimate based on average population density and the area's share in the TOP 3.
Before / After

The difference before and after reaching the milestone

In five months of systematic work from the edge of the TOP 10 to complete dominance in the Local Pack.

January 2026

Start of cooperation

Average position8,88
Local ranking5.
Share in TOP 311,68 %
Market share50 %
June 2026

Dominance in the Local Pack

Average position1,01
Local ranking1.
Share in TOP 3100 %
Market share100 %
Visually

What people saw when searching for "instalatér Brno"

Each point is the client's position in the Google Local Pack in that location. The greener, the better the position.

January 2026 - mix of positions
January 2026 · Mix of positions
March 2026 - temporary dip
March 2026 · Temporary dip
June 2026 - 1st place everywhere
June 2026 · 1st place everywhere
Client status in January 2026
Client status in January 2026 - ESVTdesign s.r.o. - measured with LeadSnap.com
Client status in March 2026
Client status in March 2026 - ESVTdesign s.r.o. - measured with LeadSnap.com
Client status in June 2026
Client status in June 2026 - ESVTdesign s.r.o. - measured with LeadSnap.com

The images slide automatically - click any one to enlarge it to full screen.

Progress

The real path to TOP 1 is not a straight line

At one point the rankings temporarily drop. Those who do not panic and do not stop reap the rewards a few months later.

January 2026

Start of cooperation

Following our instructions, the client set up the Google Business Profile themselves. The starting position was solid, but outside the TOP 3 - and that is where the profit begins.

5th place · 50 % market share
March 2026

Temporary dip

Fine-tuning the GBP, launching a new website on a new platform, and fixing and adding citations across the internet. Google had to re-map the business - the rankings dropped temporarily.

11th place · 13,5 % market share
June 2026

TOP 1 in the Local Pack

1st place in all measured points in Brno and the surrounding area. The client collects enquiries from every district they can reach.

1st place · 100 % market share
Method

What we did

No magic. A craft that works because it is done consistently.

1.

GBP setup

Competitor analysis, identifying the key factors, and the final setup of the Google Business Profile.

2.

New website on a new platform

A technically clean structure, optimised for speed and local relevance.

3.

Fixing citations

NAP consistency across directories - the business had its details scattered across dozens of places and nobody was keeping an eye on it.

4.

New quality listings

Adding relevant citation sources that Google treats as proof of existence and authority.

Reviews

What our clients say

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