From 15th place to 1st place for a second keyword in Brno
A second keyword for the same client, topenář Brno (heating engineer Brno) - 86 days of work, while the first keyword instalatér Brno stayed in the TOP 3.
The difference before and after reaching the milestone
The August map was not a complete zero. Thanks to the work on instalatér Brno the heating keyword moved too, because plumbing and heating are close to each other in Google's eyes. But the client reached the top three in only two of 137 points.
Starting point
After 86 days
What people saw when searching for "topenář Brno"
Each point is the client's position in the Google Local Pack in that location. The greener, the better the position. Move the slider to compare August with November.
August 2026November 2026
Drag the slider left and right. Measured with LeadSnap.com.
We added heating and kept plumbing
Someone who needs a new boiler types topenář Brno into Google, not plumber. That is why the client needed to be at the top for both keywords.
instalatér Brno
topenář Brno
A second keyword has one trap. Chase it carelessly and you can easily lose the first. So with every change we watched both maps at once.
How the shift happened
This time we did not start from zero. The website, the profile and the citations were already in place from the first keyword, and we built on them.
Plumber Brno in 1st place
The first keyword is done. The client is 1st for instalatér Brno in all measured points in and around Brno.
Starting point for heating
We measured the keyword topenář Brno. The client was visible, but reached the TOP 3 in only two points. Competitors were collecting the heating enquiries.
Systematic work
SEO elements and content of the heating page, separating it from the plumbing page, checking and adding citations, and adding heating services to the Google Business Profile. With all of it we made sure the first keyword did not suffer.
TOP 1 for the second keyword too
1st place in the local ranking for topenář Brno and a 100 % share in the TOP 3. Meanwhile instalatér Brno holds 1st place in the TOP 3 ranking.
What we did
The same craft as with the first keyword. The only difference: with every step we made sure it did not damage what was already working.
The heating page on the website
New SEO descriptions, the installation process, turnkey boiler prices, signs of faults and frequently asked questions with structured data for Google.
Separating it from the plumbing page
Both pages had the same sentences and links, so they competed with each other. We rewrote the plumbing page from scratch and left its title and heading unchanged.
Google Business Profile
Adding heating services with descriptions, based on what the businesses in the top three have, and only those the client really provides.
Citations and information on the internet
Checking directory listings, unifying the details and adding new listings that Google takes as proof of the business's existence and authority.
What our clients say
Do you want to be our next success?
Fill in a few details and we will record a video for you in which we go through your Google profile, website and listings on the internet. We will show you what is holding you back the most right now.
No cost, no commitment, no pushy sales call.