The shoemaker shouldn't go barefoot: from 27th to 2nd in Prague
If we are good at local SEO, we have to prove it on ourselves first - and on the toughest term in the field: lokální SEO Praha. In under half a year of systematic work we moved from 27th to 2nd across the whole of Prague and from zero to 94 % share of local visibility.
The difference before and after
No client, no excuses. We took the toughest term in the field - "lokální SEO Praha", which 588 marketing agencies in Prague compete for - and went through exactly what we take clients through. We want to lead by example: no barefoot shoemaker here.
Starting point
After under six months
What people saw when searching for "lokální SEO Praha"
Each point is our position in the Google Local Pack in that part of Prague. The greener, the better the position - the redder, the harder people find us.
How the shift happened
Local visibility is not built overnight. The key is doing the right things consistently - and giving Google time to re-map the business.
Starting point
We chose the keyword "lokální SEO Praha" and measured the starting point. We were practically invisible - 27th place and not in the TOP 3 in any measured point across Prague. Enquiries were picked up by competitors.
Systematic work
Website optimisation, a dedicated page and articles on the keyword, fixing and adding citations across the internet, and setting all the needed parameters on the Google Business Profile. Exactly what we do for clients - just on ourselves. Google gradually re-mapped us.
A marked shift
Green spreads across the map of Prague. We are 2nd across the whole agglomeration and reach the TOP 3 in half of the measured points where we were not present before.
What we did
No magic. A craft that works because it is done consistently - and we used it on ourselves.
GBP optimisation
Competitor analysis, the right categories, consistent NAP and attributes tailored to our model - a registered office in Praha 5-Barrandov and operating across all of Prague.
Dedicated page and articles
A technically clean page targeting "lokální SEO Praha" plus supporting articles that build topical authority and serve as the destination page for the Google Business Profile.
Fixing and adding citations
NAP consistency across directories and new quality listings that Google treats as proof of the business's existence and authority.
On-page and technical tweaks
Fine-tuning the website parameters where needed so the pages give Google clear local signals.
This shift is built on local SEO
The whole process and everything it covers is described in fully managed local SEO. We do the same work across Prague, the overview is in marketing for Prague, and the terms of the result are in the 90-day guarantee.
What our clients say
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