In the top three within 90 days. Or you stop paying.
A guarantee you can check. We pick the phrase and outline the area together on the first call, you get both by email, and on day ninety we measure exactly the same way as at the start.
I want a no-commitment analysisHow do you guarantee something that cannot be guaranteed?
Ask anyone in the industry. The answer will be the same: nobody can guarantee a position in search. Agencies say it and so does Google itself.
And in a way that is true. A spot in the top three in local search is not something you can order. It cannot be bought, it cannot be rushed, and Google will never promise it to you.
But Google has to put someone there. And it puts up the businesses it has judged to be the most relevant and the most trustworthy in your area. Those businesses are not up there by chance. They are doing something right. Something that convinced Google to put them up there.
And that can be worked out. It can be taken apart and done the same way for you. That is no longer a matter of faith, it is a matter of work.
We take on the risk of beating your competition. That is why we only ever work with one business per industry and area. Once we start working with you, we will not take on your competitor down the street.
What we do about it
We do not work from a generic list of recommendations. We work against the specific businesses that sit above you in your area.
1. We measure where you stand
Before we start, we find out in which places in your area Google shows you in the top three and where it does not. That is the baseline we come back to at the end.
2. We take your competition apart
We go through ten to twenty businesses Google shows for your phrase in that area. Their categories, services and features. What they have set up and you do not.
3. We set it up for you
The key settings we found at your competitors we apply to you. And we do them more thoroughly than they have them. From the Google profile through the website to checking the external sources that mention you and link to you.
4. We measure and add
After every step we measure again. What worked, we do more of. What did not, goes. We do not argue about opinions, we look at numbers.
Ninety days is not a buffer
It is how long the sequence takes. The phases are not done all at once. Each one starts only when the previous one is finished and when we can see what it did in Google.
Baseline measurement
We measure where you stand today for the phrase and area we agreed on. Without that number there is nothing to compare against at the end.
Google profile
An analysis of the businesses above you and your profile taken down to the detail. Categories, services, descriptions and the features Google offers that few people ever fill in.
Re-measurement
We wait a few days for Google to read the changes and we measure again. Only now do we know what the profile alone achieved and what is left.
Website
Titles, descriptions, headings, structure, service pages and area pages. What is missing, we build. If there is no website, we build one. Then we measure again.
Listings and your trail online
An audit of mentions of your business, unified details, missing profiles and directories, an indexing check. Then we measure again.
Final measurement
We measure exactly the way we agreed on the first call. Same phrase, same area, same number of points, same tool. You get the result next to the baseline one.
How it is measured
This is the part you will not find with other guarantees. And without it a guarantee means nothing.
Search results change over hundreds of metres. If somebody promises you the top three „in your city" and never says from where and with what they measure it, they have promised you nothing. If it works out, they take the credit. If it does not, there will always be a point where you happen to be there.
That is why on the first call we agree on five things and send all five to you by email, so we both have them in writing:
- PhraseOne specific term you want to be visible for.
- AreaThe territory where you actually work and take jobs.
- Number of measuring pointsHow many specific places in that area we will be checking.
- ToolWhat we measure with, so it is a measurement and not our impression.
- Baseline measurementThe starting point we work up from.
We take the risk
- You pay a month in advance. We plan for the first three months, that is the period the guarantee covers. You are not committing to anything though, you can cancel any time.
- Within 90 days Google will show you in the top three for the phrase and area we agreed on the first call. The clock starts the day we get access to your profile and your website.
- If you are not there, you do not pay from day 91. We keep working at our own cost until you are.
- Once you are there, invoicing resumes and we carry on holding the position and expanding the area.
What the guarantee rests on: we need access to your Google profile and your website. And we need you for two things: that your customers leave reviews after a job (we will make the QR codes and links for you) and that you send us a photo from a job now and then. Without access and without that cooperation we cannot hold the guarantee. We say so up front, not on day ninety.
What the guarantee covers: local SEO in the Optimal package.
Common questions about the guarantee
Does the guarantee apply to highly competitive phrases too?
It does, but the size of the area has to match. For a demanding phrase in a large city we narrow the area on the first call so the promise stays realistic. Better a smaller area we can deliver than a big promise we cannot keep. We then expand the area step by step, once you are holding the position in the first one.
What happens if I am not in the top three within 90 days?
From day 91 we will not issue you an invoice. We keep working at our own cost until you are there. Once you are, invoicing resumes.
When do the 90 days start?
The day we get access to your Google profile and your website. Before that there is nothing we can do. Once we have access, we measure the baseline and the ninety days run from there.
What exactly do you need from me?
Access to your Google profile and your website so we can do our work. And two things on an ongoing basis: that your customers leave reviews after a job and that you send us a photo from a job now and then. We will make the review QR codes and links for you. Everything else is on us: copy, posts, photo processing, review replies, profiles, listings and the website.
What if I do not provide reviews and photos?
Then we cannot hold the guarantee and we will tell you the moment it happens, not on day ninety. Reviews and photos are among the few things nobody can do for you, and Google reads them.
Is the guarantee in a contract?
An agreement and a handshake are usually enough for us, we do not insist on contracts. Everything we agree on we send by email after the call, so there is a record both of us can come back to any time. But if you do want a contract, we will of course prepare one.
What happens once I am in the top three?
A position is not a permanent state. Competitors react, Google keeps changing what it trusts, and a profile where nothing happens gradually loses ground. That is why once we reach the position we keep holding it and gradually expand the area where you are visible. The immediate surroundings first, then the radius outward.
Want to know where you stand today?
We start by measuring your baseline. No commitment and no signing you up anywhere.