From red to green in 78 days
A shading-technology company in Prague for the keyword rolety Praha - 78 days of systematic work and a clearly measurable shift in local search.
The difference before and after
In 78 days from a practically invisible business to strong local visibility. Client: MK Rolety Praha, keyword "rolety Praha".
Starting point
After 78 days
What people saw when searching for "rolety Praha"
Each point is the client's position in the Google Local Pack in that part of Prague. The greener, the better the position - the redder, the harder people find the business.
How the shift happened
Local visibility is not built overnight. The key is doing the right things consistently - and giving Google time to re-map the business.
Starting point
For "rolety Praha" the business was practically invisible - outside the first page in most measured points across Prague. So enquiries were mostly picked up by the nearest competitors.
Systematic work
Optimising the Google Business Profile, publishing the "rolety Praha" pillar page, a cluster of local pages for the city districts, and fixing and adding citations across the internet. Google gradually re-mapped the business.
A marked shift
Green spreads across the map of Prague. The business is visible in a much larger part of the city and reaches the TOP 3 in places where it was not present at all before.
What we did
No magic. A craft that works because it is done consistently.
GBP optimisation
Competitor analysis, the right categories, consistent NAP and signals tailored to a hybrid model - a showroom in Praha 5 and visits to clients across all of Prague.
"rolety Praha" pillar page
A technically clean service page targeting the main keyword, set at the same time as the destination page for the Google Business Profile.
Cluster of local pages
A hub and pages for individual districts of Prague - the places the business travels to for clients but where it has no physical address.
Fixing and adding citations
NAP consistency across directories and new quality listings that Google treats as proof of the business's existence and authority.
What our clients say
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